PEMANFAATAN POTENSI TANAMAN HIAS SEBAGAI UPAYA MENINGKATKAN MOTIVASI GENERASI MUDA UNTUK BERWIRAUSAHA BERBASIS GREEN BUSINESS DI KOTA MALANG
DOI:
https://doi.org/10.25077/bina.v7i3.671Keywords:
ornamental plants, entrepreneurship motivation, young generation, green businessAbstract
Ornamental plants, as the potential of Malang City, give rise to business opportunities in the field of environmental conservation. The involvement of the younger generation in business is indispensable to encourage regional economic growth. This activity aims to increase the motivation of the younger generation in green business-based entrepreneurship. The activity took place at Semi Abadi, a prominent center for ornamental plant businesses in Batu City. This event was attended by 30 members from the Youth Organization of Mojolangu sub-district, Malang City. Two methods were used in this activity, seminar and practice. The initial activity session consisted of a seminar on ornamental plant entrepreneurship held at the Semi Abadi kiosk. This was followed by the second session, which involved practical exercises in the cultivation garden. The completion of the evaluation sheet was conducted after the activity in order to assess alterations in motivation pre and post activity. The assessment of motivation involves the application of indicators, including the need for achievement, need for power, and need for affiliation. The data analyzed using the paired T-Test showed a significant increase in motivation in green business-based entrepreneurship after participating in activities when compared to before the activity on all aspects of motivation, the need for power and affiliation has increased higher than the need for achievement. Through Confirmatory Factor Analysis (CFA), the results affirm the questionnaire instrument's fit to measure motivation. The Youth Organization holds the expectation that this activity can be consistently conducted with the aid of business consulting and marketing.
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Awalludin, M., Abadiyah, R. (2024). Pengaruh Kepemimpinan Transformasional, Entrepreneur Motivation, dan Creativity Value terhadap Kinerja IKM Topi Punggul Sidoarjo. Innovative Technologica: Methodical Research Journal, 1(3)1-15.
Bentler, P. M. (1992). Comparative fit Indexes in Structural Models. Los Angeles: Psychology Bulletin, Vol. 107: 238-246.
BPS. (2023). Jumlah Pengelola Usaha Pertanian Perorangan Subsektor Menurut Jenis Kelamin, INDONESIA, 2023. sensus.bps.go.id. https://sensus.bps.go.id/topik/tabular/st2023/223/0/0
Chráska, M. (2007). Methods in Education: Basics of Quantitative Research. Praha: Grada.
Costa, V., & Sarmento, R. P. (2019). Confirmatory factor analysis: A case study. arXiv Preprint arXiv:1905.05598. https://arxiv.org/ftp/arxiv/papers/1905/1905.05598.pdf
Decker, W. H., Calo, T. J., Weer, C.H. (2012). Affiliation motivation and interest in entrepreneurial careers. Journal of Managerial Psychology, 27(3), 302–320.
Febrianto, V. (2019). Malang Flower Carnival dorong semangat pelestarian lingkungan. antaranews.com. https://www.antaranews.com/berita/1063764/malang-flower-carnival-dorong-semangat-pelestarian-lingkungan
Ghozali, I. (2020). 25 Teori Besar Ilmu Manajemen, Akuntansi dan Bisnis (Untuk Landasan Teori Skripsi, Tesis dan Disertasi). Semarang: Yoga Pratama.
Goss-Sampson, M. A. (2024). Statistical Analysis in JASP: A Guide for Students, 6th Edition JASP v0.18.3 2024
Gupta, V., Turban, D., Wasti, S.A., Sikdar, A. (2009). The Role of Gender Stereotypes in Perceptions of Entrepreneurs and Intentions to Become an Entrepreneur. Entrepreneurship Theory and Practice, 33(2), 397–417.
Hardisman, H. (2021). Analisis Faktor, Analisis Jalur, dan Structural Equation Modelling dengan JASP (Pertama). Yogyakarta: Bintang Pustaka Madani.
Hooper, D., Coughlan, J., Mullen, M.R. (2008). Structural Equation Modelling: Guidelines for determining model fit. The Electronic Journal of Business Research Methods, 6(1), 53–60.
Kristianto, A. (2023). Kondisi UMKM Di Kota Malang. goodnewsfromindonesia.id. https://www.goodnewsfromindonesia.id/2023/01/05/kondisi-umkm-di-kota-malang
Mambali, E. R., Kapipi, M. S., Changalima, I. . (2024). Entrepreneurship Education and Business and Science Students’ Green Entrepreneurial Intentions: The Role of Green Entrepreneurial Self-Efficacy and Environmental Awareness. The International Journal of Management Education, 22(2), 100987.
McClelland, D. C. (1976). The Achieving Society. New York: Irvington Publishers, inc.
Moore, D., Notz, W., Flinger, M. A., (2013). The Basic Practice of Statistics. 6 ed. New York: W.H. Freeman and Company.
MPR-RI. (2023). Kebijakan Sektor UMKM Harus Direalisasikan Secara Menyeluruh. mpr.go.id. https://www.mpr.go.id/berita/Kebijakan-Sektor-UMKM-Harus-Direalisasikan-Secara-Menyeluruh.
Nurmalia, N., Hartono, D., Muzayanah, I. F. U. (2020). The Roles of Entrepreneurship on Regional Economic Growth in Indonesia. J Knowl Econ, 11, 28–41.
Paramitha, D. D. (2023). Permintaan Global terhadap Tanaman Hias Meningkat, PFI: Scindapsus dan Aroid Banyak Diminati. tempo.co. https://bisnis.tempo.co/read/1777668/permintaan-global-terhadap-tanaman-hias-meningkat-pfi-scindapsus-dan-aroid-banyak-diminati
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Pradana, B. I., Parwati, K. (2023). Pembinaan Minat Wirausaha Berbasis Green Business Bagi Masyarakat Kota Malang. Sarwahita : Jurnal Pengabdian Kepada Masyarakat, 20, 341–365.
Pradana, B. I., Wandari, R. (2023). Pembinaan Minat Wirausaha Bagi Masyarakat Urban Kota Malang melalui Urban Farming. Studi Kasus Inovasi Ekonomi, 7(01). 97-107.
Rachma, R. (2021). UB dan Karang Taruna Bersinergi Membangun Negeri. prasetya.ub.ac.id. https://prasetya.ub.ac.id/ub-dan-karang-taruna-bersinergi-membangun-negeri/
Ramdan, N. fatihah, Ali, S. A. M., Kadir, M. A. B. A. (2023). Using McClelland’s Theory of Need to Determine the Relationship between the Motivational Factor and Social Entrepreneurship Activity Among People with Disabilities. Information Management and Business Review, 15(4), 577–585.
Ridwan, Hajiali, I., Rifai. (2022). Analisis Potensi Wilayah (Anpotwil). Yogyakarrta: Pustaka Belajar
Rizky, A., Hamid, D., Hakim, L. (2016). Peran Serta Masyarakat Desa Dalam Inisiasi Pengembangan Wisata Alam Desa Wringinanom Kecamatan Poncokusumo Kabupaten Malang. Jurnal Administrasi Bisnis (JAB) 30(1), 28-34.
Safitri, A. N., Nugraha, J. (2022). The Effect of Entrepreneurship Motivation and Subjective Norms on Entrepreneurship Intention through Entrepreneurship Education. Jurnal Ekonomi dan Bisnis, 25(2), 295–320.
Sosiady, M., Ermansyah. (2023). The Influence of Entrepreneurial Motivation, Entrepreneurial Learning, and the Use of Social Media on Student Entrepreneurship Interest. Journal of Industrial Engineering & Management Research, 4(2), 1–13.
Super, D. E. (1990). A Life-Span, Life-Space Approach to Career Development. n: Career Choice and Development: Applying Contemporary Theories to Practice (J. Bass (ed.)
Susanti, O., Oktafiandes, O., Sulaiman, D.Y. (2020). Pengembangan Potensi Pertanian, Kesehatan dan Sosial di Nagari Pandam Gadang Kecamatan Gunung Omeh. Buletin Ilmiah Nagari Memban, 3(4), 312–320.
Suwondo, S., Syahza, A., Galib, M., Oktarianda, R. (2020). Pengembangan Peta Potensi Desa Berbasis Spasial Untuk Mendukung Perencanaan Pembangunan Desa di Kecamatan Bunga Raya Kabupaten Siak. Jurnal Hilirisasi IPTEK, 3(3), 197–210.
Yatimin, Y. (2014). Analisa Terhadap Karakteristik Enterpreneurship. Otomasi: Publikasi Ilmiah Bidang Teknologi Informasi, Ilmu Kesehatan, Manajemen, Pendidikan, dan Sosial Budaya, 3(1), 59–70.
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Published
2024-12-11
How to Cite
Pradana, B. I., & Triananda, E. A. (2024). PEMANFAATAN POTENSI TANAMAN HIAS SEBAGAI UPAYA MENINGKATKAN MOTIVASI GENERASI MUDA UNTUK BERWIRAUSAHA BERBASIS GREEN BUSINESS DI KOTA MALANG. BULETIN ILMIAH NAGARI MEMBANGUN, 7(3), 369–383. https://doi.org/10.25077/bina.v7i3.671
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