Penguatan Tata Kelola Bisnis melalui Business Model Canvas, SOP, dan Pemasaran Digital pada Rumah Jahit Padang: Enhancing Business Governance through the Business Model Canvas, Standard Operating Procedures, and Digital Marketing: A Case Study of Rumah Jahit Padang

Indah Maya Sari; Berri Brilliant Albar

doi:10.25077/bina.v9i2.912

Authors

Indah Maya Sari Department of Economics, Faculty of Economics and Business, Universitas Andalas, Padang, Indonesia
Berri Brilliant Albar Department of Management, Faculty of Economics and Business, Universitas Andalas, Padang, Indonesia

DOI:

https://doi.org/10.25077/bina.v9i2.912

Keywords:

Business Model Canvas, Digital Marketing, Financial Management, Participatory Action Research, Tailoring Msmes

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the fashion and tailoring industry often encounter managerial and operational challenges that hinder business sustainability and competitiveness. Rumah Jahit Padang, a home-based tailoring enterprise, faced several critical issues, including production bottlenecks, inconsistent service quality, inadequate financial management, and limited digital marketing practices. This community service program aimed to strengthen business governance through the implementation of an integrated management approach. A three-month intervention was conducted using the Participatory Action Research (PAR) approach, involving the business owner and three production staff. The intervention consisted of four key components: Business Model Canvas (BMC) development, Standard Operating Procedures (SOPs) formulation, financial management improvement, and digital marketing enhancement. Activities included diagnostic assessment, business process mapping, participatory workshops, hands-on mentoring, and post-intervention evaluation. The implementation of the program resulted in substantial improvements in operational and managerial performance. Production errors decreased by 32%, order fulfillment efficiency increased from 65% to 95%, and operational delays were eliminated through standardized workflows. Financial governance improved through the separation of personal and business finances and the adoption of structured bookkeeping practices. Furthermore, digital marketing initiatives expanded customer reach and enhanced the enterprise's online visibility. Overall, the integrated governance intervention successfully strengthened organizational capacity, improved service quality and operational efficiency, reduced business risks, and established a sustainable foundation for long-term MSME growth. The findings demonstrate that a holistic governance model combining strategic planning, operational standardization, financial management, and digital transformation can effectively enhance the competitiveness and resilience of small-scale tailoring enterprises.

Downloads

Download data is not yet available.

References

Albar, B. B., & Amsal, A. A. (2024a). Inkubasi pemasaran dan digitalisasi bisnis pada Badan Usaha Milik Desa pemenang Desa Brilian di Provinsi Riau. Warta Pengabdian Andalas, 31(4), 774-780. DOI: https://doi.org/10.25077/jwa.31.4.774-780.2024

Albar, B. B., & Amsal, A. A. (2024b). Perancangan dan implementasi sistem manajemen bisnis dan produksi Bukik Gompong dengan pendekatan multi aspek untuk standar ritel nasional. Jurnal Hilirisasi IPTEKS, 7(3), 311-320. DOI: https://doi.org/10.25077/jhi.v7i3.800

ALBAR, B. B., AMSAL, A. A., & YENI, Y. H. (2021). Transformasi digital UMKM: Studi eksploratif penguatan bisnis UMKM terdampak Covid-19 di Sumatera Barat. Maqdis: Jurnal Kajian Ekonomi Islam, 6(1), 159-170.

Amsal, A. A., Albar, B. B., & Yeni, Y. H. (2021). Systematic literature review on customer switching behaviour from marketing and data science perspectives. AMAR (Andalas Management Review), 5(2), 95-123. DOI: https://doi.org/10.25077/amar.5.2.95-123.2021

Bringle, R. G., Games, R., & Malloy, E. A. (2012). Colleges and universities as citizens. Routledge.

Chevalier, J. M., & Buckles, D. J. (2019). Participatory action research: Theory and methods for engaged inquiry (2nd ed.). Routledge. DOI: https://doi.org/10.4324/9781351033268

David, F. R., & David, F. R. (2016). Strategic management: A competitive advantage approach, concepts and cases (16th ed.). Pearson.

Fithri, P., Hasan, A., Games, D., & Albar, B. B. (2025). Business incubators and technology-based startups in emerging economies: A bibliometric analysis. Jurnal Optimasi Sistem Industri, 24(1), 156-173. DOI: https://doi.org/10.25077/josi.v24.n1.p156-173.2025

Komalasari, S. P., Oktavia, F., Albar, B. B., & Amsal, A. A. (2023b). Sosialisasi dan Pelatihan Akuntansi untuk Penyusutan Aset Tetap pada BUMDes Amanah Desa Bukit Gajah Kecamatan Ukui Kabupaten Palalawan Riau. Warta Pengabdian Andalas, 30(2), 314-320. DOI: https://doi.org/10.25077/jwa.30.2.314-320.2023

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). SAGE Publications.

Oktavia, F., Sari, S. P. K., Albar, B. B., & Amsal, A. A. (2023). Pelatihan Pengendalian Internal pada Siklus Penjualan dan Dasar Pencatatan Akuntansi pada BUMDes Mitra Mandiri. Warta Pengabdian Andalas, 30(3), 504-511. DOI: https://doi.org/10.25077/jwa.30.3.504-511.2023

Putri, R. E., Ferdian, R., Hersyah, M. H., Novani, N. P., Aisuwarya, R., & Akbar, R. (2020). Optimalisasi media penjualan online sebagai salah satu strategi pemasaran product Koperasi Tenun Pandai Sikek. Jurnal Hilirisasi IPTEKS, 3(1), 39–46. DOI: https://doi.org/10.25077/jhi.v3i1.384

Sari, D. K., Darlis, V., & Meidilisa, V. (2019). Penerapan mobile marketing dan perbaikan packaging pada UMKM Sumatera Barat Tepung dan Olahan Sala Uni Jamila. Jurnal Hilirisasi IPTEKS, 2(3b), 305–314. DOI: https://doi.org/10.25077/jhi.v2i3.b.327

Sari, D. K., Games, D., Darlis, V., Triani, L. A., & Syahputra, M. I. (2024). Penerapan social media marketing di era digital untuk kemajuan UMKM disabilitas di Kota Padang. Jurnal Hilirisasi IPTEKS, 7(1), 1–14. DOI: https://doi.org/10.25077/jhi.v7i1.717

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2018). Strategic management and business policy: Globalization, innovation, and sustainability (15th ed.). Pearson.